2022 - 2025
Lead Product Designer - Northline Labs
New York, USA
- Owned end-to-end redesign of B2B onboarding across web and mobile.
- Improved activation rate by 31% through workflow simplification.
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ALEXANDRA REED
SENIOR PRODUCT DESIGNER
ABOUT ME
Strategic product designer with 9+ years of experience shaping digital products from concept to launch. I blend UX research, interface systems, and business goals to create intuitive experiences that improve retention, reduce friction, and support measurable growth.
+1 415 555 0179
alexandra.reed.design@gmail.com
Brooklyn, New York, USA
www.alexandrareed.design
SKILLS
Product Strategy
UX Research
Figma
Interaction Design
Design Systems
Prototyping
REFERENCES
Morgan Patel
VP Product, Northline Labs
+1 646 555 0117
morgan.patel@northline.com
Daniel Wong
Director of UX, Orbit Commerce
+1 617 555 0188
daniel.wong@orbitcommerce.com
Nina Alvarez
Product Manager, Studio Forma
+1 415 555 0136
nina.alvarez@studioforma.com
EDUCATION
M.A. Human-Computer Interaction
Parsons School of Design
2014
B.A. Visual Communication
Rhode Island School of Design
2012
Product Leadership Certificate
Stanford Continuing Studies
2018
WORK EXPERIENCE
2019 - 2022
Senior UX Designer - Orbit Commerce
Boston, USA
- Designed conversion-focused checkout experiences for enterprise merchants.
- Established reusable component patterns adopted by 4 product squads.
2016 - 2019
UX/UI Designer - Studio Forma
San Francisco, USA
- Delivered responsive experiences for fintech and health-tech clients.
- Ran usability studies and translated findings into measurable UI updates.
2014 - 2016
Product Designer - Skyward SaaS
Seattle, USA
- Built dashboard information architecture for analytics-heavy workflows.
- Collaborated with PMs to ship an MVP in under six months.
2012 - 2014
Visual Designer - Pixel Works
Austin, USA
- Created visual language systems for startup product launches.
- Produced assets and style guides aligned with engineering constraints.
2011 - 2012
Design Intern - Mono Collective
Providence, USA
- Supported wireframing and interface explorations for agency clients.
- Documented usability findings and contributed to design QA.
CERTIFICATION
Google UX Design Professional
Google Career Certificates
Design Systems Mastery
DesignLab
Advanced Product Discovery
Reforge
AWARDS
Best Product Experience
UX Collective Awards
Design Leadership Award
Northline Annual Summit
Innovation in Interface
Product Design Guild
INTERESTS
Reading
Travel
Music
EXPERIENCE CONTINUED
2014 - 2016
Product Designer - Skyward SaaS
Seattle, USA
- Built dashboard information architecture for analytics-heavy workflows.
- Collaborated with PMs to ship an MVP in under six months.
2012 - 2014
Visual Designer - Pixel Works
Austin, USA
- Created visual language systems for startup product launches.
- Produced assets and style guides aligned with engineering constraints.
2011 - 2012
Design Intern - Mono Collective
Providence, USA
- Supported wireframing and interface explorations for agency clients.
- Documented usability findings and contributed to design QA.