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5Work Experience

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PROFILE

Strategic marketing consultant with 8+ years of experience leading brand growth, GTM initiatives, and cross-functional campaigns in B2B and B2C environments. Known for translating business goals into measurable marketing programs that improve acquisition, retention, and revenue performance.

WORK EXPERIENCE

SENIOR MARKETING CONSULTANT

Helios Advisory Group | 2022 - PRESENT

Chicago, USA

Led multi-channel campaign strategy for 11 enterprise accounts, increasing qualified pipeline by 37% in 12 months.
Redesigned lifecycle nurture programs that improved lead-to-opportunity conversion from 18% to 29%.
Built executive reporting framework with attribution modeling, reducing decision latency by 40%.

MARKETING MANAGER

Nexora Digital | 2019 - 2022

Chicago, USA

Directed annual brand and content roadmap across 4 product lines, growing organic web traffic by 62%.
Managed a $1.2M campaign budget and improved ROAS by 33% through channel mix optimization.
Partnered with sales leadership to launch ABM workflows that generated $3.4M influenced revenue.

DIGITAL MARKETING SPECIALIST

CoreVista Media | 2016 - 2019

Detroit, USA

Executed performance campaigns across paid search and social, lowering cost per lead by 28%.
Implemented audience segmentation and testing frameworks that increased CTR by 21%.
Coordinated with design and content teams to deliver 50+ on-time campaign assets per quarter.

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5Work Experience

JACK DAWSON

PROFILE

WORK EXPERIENCE

SENIOR MARKETING CONSULTANT

MARKETING MANAGER

DIGITAL MARKETING SPECIALIST