Bennett

Ginyard International Co.

• Produced high-quality written and visual content for website, social media, and lifecycle email campaigns.
• Collaborated with marketing and design teams to create quarterly content strategies that improved engagement.
• Used analytics tools to track performance and optimize messaging for stronger reach and conversion.

Northline Media Studio

• Built editorial calendars and owned publishing workflows across multiple brand channels.
• Wrote and edited long-form and short-form assets aligned with SEO and brand voice guidelines.
• Supported campaign launches with audience-focused copy and post-launch performance reporting.