BA, Strategic Communication
Toronto Metropolitan University
Toronto, ON
2012 - 2016
Experience
Senior Brand Strategist
Lead brand positioning and campaign strategy for consumer, culture, and technology clients.
- Turn audience research into messaging frameworks, creative territories, and practical launch plans.
- Facilitate executive workshops that align product, marketing, and design teams around one brand story.
- Guide creative reviews and measure campaign performance against awareness and conversion goals.
Brand Strategist
Built research-led strategies for hospitality, retail, and purpose-driven organizations.
- Planned integrated campaigns across digital, editorial, social, and physical touchpoints.
- Partnered with designers and copywriters to translate strategy into consistent brand systems.
- Presented recommendations to client teams and supported implementation through launch.
Brand Coordinator
Supported brand audits, competitor reviews, customer interviews, and campaign reporting.
- Maintained content calendars and coordinated creative deliverables across concurrent accounts.
- Prepared workshop materials, presentation decks, and post-launch performance summaries.