Master of Integrated Marketing
Northwestern University
Education
2013 - 2015
Bachelor of Communication
DePaul University
Work Experience
Lead brand positioning and integrated planning for a portfolio of consumer services. Translated customer research into campaigns that increased qualified engagement by 34%.
Developed audience, messaging, and launch strategies for regional and national clients. Aligned creative, media, and account teams around measurable brand goals.
Built audience profiles and campaign briefs for retail and technology accounts. Supported brand launches across digital, print, and in-store channels.