Lead Product Strategist
- Led launch strategy for a workflow platform that increased trial-to-paid conversion by 32%.
- Built customer narrative workshops that aligned product, sales, and brand teams before each release.
Work Experience
Growth Marketing Manager
- Redesigned lifecycle campaigns and lifted product-qualified leads by 41%.
- Created reporting rituals that connected paid media, onboarding, and retention signals.
Skills
Go-to-market strategyProduct positioningLifecycle campaignsUser researchAnalyticsLaunch planningStakeholder workshopsContent systems
Languages
EnglishSpanishFrenchPortuguese