Experience
Marketing Manager
2022 - Present
Northstar Brand Studio, Chicago, IL
- Lead integrated product launches across paid social, email, retail events, and partner activations.
- Built customer segment briefs that improved campaign conversion and helped sales teams tailor outreach.
Brand Campaign Lead
2019 - 2022
Luma Home Goods, Chicago, IL
- Managed seasonal campaigns from creative brief through reporting with design, media, and merchandising teams.
- Introduced weekly performance reviews that reduced spend waste and clarified next actions for channel owners.
Digital Marketing Specialist
2016 - 2019
Harbor & Finch, Milwaukee, WI
- Planned email journeys, landing pages, and social content for regional lifestyle product launches.
- Partnered with analytics to translate customer behavior into tests for copy, audience, and offer strategy.
Marketing Coordinator
2014 - 2016
Oakline Events, Madison, WI
- Coordinated event collateral, vendor timelines, sponsorship packets, and post-event reporting.
- Maintained campaign calendars and kept field teams aligned on assets, deadlines, and messaging.