Digital marketing specialist with 5+ years of experience growing paid, social, and lifecycle programs for retail and media brands. Skilled at translating audience insight into measurable campaigns that improve acquisition, retention, and revenue.
Professional Experience
Digital Marketing Specialist
2022 - Present
BrightWave Media, New York, NY
- Managed paid social and email campaigns that improved qualified lead volume by 24%.
- Built weekly performance dashboards for acquisition, retention, and channel spend.
- Partnered with creative teams to test new landing pages, offers, and audience segments.
Digital Marketing Associate
2020 - 2022
Northline Retail Group, Brooklyn, NY
- Coordinated product launches across search, social, influencer, and CRM channels.
- Analyzed customer journeys and recommended content updates for high-intent pages.
- Maintained campaign calendars and QA checklists for seasonal promotions.
Marketing Intern
2019 - 2020
Harbor Arts Collective, Queens, NY
- Drafted newsletters, social captions, and event recaps for community arts programs.
- Researched keywords and local partners to support organic discovery.
- Prepared post-campaign summaries for grants, sponsors, and leadership reviews.