Bachelor of Arts, Communications
2016 - 2020
New York University
New York, NY
Coursework: Audience analytics, content strategy, campaign management
Achievements: Led a capstone project on digital channel growth
1Personal Information
2Professional Summary
3Skills
RReference
Reference #1
5Education
Education #1
Education #2
6Career History
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Nora Mitchell
Marketing Lead
+1 212 555 0184
nora.mitchell@brightwave.com
linkedin.com/in/nora-mitchell
245 W 27th St, New York, NY
Professional Summary
Digital marketing specialist with 5+ years of experience growing paid, social, and lifecycle programs for retail and media brands. Skilled at translating audience insight into measurable campaigns that improve acquisition, retention, and revenue.
Education
Certificate, Growth Analytics
2021 - 2022
Columbia Business School Online
New York, NY
Coursework: Audience analytics, content strategy, campaign management
Achievements: Led a capstone project on digital channel growth
Career History
Digital Marketing Specialist
2022 - Present
BrightWave Media
New York, NY
Managed paid social and email campaigns that improved qualified lead volume by 24%. Built weekly performance dashboards for acquisition, retention, and channel spend. Partnered with creative teams to test new landing pages, offers, and audience segments.
Digital Marketing Associate
2020 - 2022
Northline Retail Group
Brooklyn, NY
Coordinated product launches across search, social, influencer, and CRM channels. Analyzed customer journeys and recommended content updates for high-intent pages. Maintained campaign calendars and QA checklists for seasonal promotions.
Skills
- Digital analytics
- Paid social
- Email marketing
- SEO research
- Campaign reporting
- Adobe Creative Suite
- Marketing automation
- A/B testing
Reference
Amelia Grant
Marketing Director
BrightWave Media
amelia.grant@brightwave.com