6Experience

Experience #1

Job Title

Company

Location

Date Range

Responsibilities

•

Experience #2

Job Title

Company

Location

Date Range

Responsibilities

•

SofiaCarter

Digital Marketing Lead

Strategic digital marketing lead with 6+ years guiding social, email, and content campaigns for growing lifestyle brands. Skilled at turning analytics into clear creative direction, stronger communities, and measurable engagement.

Experience

Digital Marketing Lead

Bloom & Co., Austin, USA

2021 - Present

Directed integrated social campaigns that lifted qualified traffic by 38%.
Built weekly reporting dashboards for audience growth, reach, and conversion.
Partnered with design and sales teams to launch seasonal product stories.

Content Strategist

Lumen Studio, Denver, USA

2018 - 2021

Planned editorial calendars for paid social, email, and landing pages.
Tested short-form video concepts and improved engagement rates by 27%.
Managed community responses while preserving a warm brand voice.

Education

BA in Marketing Communications

University of Texas, Austin, USA

2016

Certificate in Digital Strategy

General Assembly, New York, USA

2018

References

Maya Bennett

Brand Director

Bloom & Co.

+1 212 584 0197

maya.bennett@bloomco.com

Avery Brooks

Growth Manager

Lumen Studio

+1 303 584 0198

avery.brooks@lumenstudio.com

1Personal Information

2Profile

3Skills

4Languages

5Education

6Experience

RReferences

SofiaCarter

Experience

Digital Marketing Lead

Content Strategist

Education

BA in Marketing Communications

Certificate in Digital Strategy

References

Maya Bennett

Avery Brooks