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Brooklyn, New York, USA+1 415 555 0179alexandra.reed.design@gmail.com
PROFILE
Strategic product designer with 9+ years of experience shaping digital products from concept to launch. I blend UX research, interface systems, and business goals to create intuitive experiences that improve retention, reduce friction, and support measurable growth.
PROFESSIONAL EXPERIENCE
Lead Product Designer
2022 - 2025
Northline Labs, New York, USA
•Owned end-to-end redesign of B2B onboarding across web and mobile.
•Improved activation rate by 31% through workflow simplification.
Senior UX Designer
2019 - 2022
Orbit Commerce, Boston, USA
•Designed conversion-focused checkout experiences for enterprise merchants.
•Established reusable component patterns adopted by 4 product squads.
UX/UI Designer
2016 - 2019
Studio Forma, San Francisco, USA
•Delivered responsive experiences for fintech and health-tech clients.
•Ran usability studies and translated findings into measurable UI updates.
Product Designer
2014 - 2016
Skyward SaaS, Seattle, USA
•Built dashboard information architecture for analytics-heavy workflows.
•Collaborated with PMs to ship an MVP in under six months.
Visual Designer
2012 - 2014
Pixel Works, Austin, USA
•Created visual language systems for startup product launches.
•Produced assets and style guides aligned with engineering constraints.
SKILLS
Product Strategy | UX Research | Figma | Interaction Design | Design Systems | Prototyping
EDUCATION
M.A. Human-Computer Interaction
2014
Parsons School of Design
B.A. Visual Communication
2012
Rhode Island School of Design
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